Monday, February 12, 2007

The End of Smart Mobs

No....I'm not talking about smart mobs ceasing to exist. Instead i'm referring to finishing the book "Smart Mobs" by Howard Rheingold. It turned out to be very interesting and i'm surprised how easy the reading went. It was cool to learn all about the different types of technology and how close we are to some really revolutionary stuff. Innovations that stick out in my mind are the attentive billboards and e-squirting devices that were discussed in one of the chapters.

The idea of a billboard knowing who is next in line and getting an item or type or merchandise that they'd possibly interested in ready to advertise is amazing. I've been thinking a lot about that....just how close we are to the future. It's like something out of the movie Minority Report. Anyway the whole digital culture could really benefit from things like e-squirting. Just imagine when whole cities are digital and you can connect with anything in the area. It boggles my mind.

That said.....i'm really looking forward to our next book. It should be a nice change of pace reading a science fiction book. As much as I enjoyed Smart Mobs.....I think i'll like Snow Crash. It sounds pretty interesting from what i've read about it. Better get started on that.

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